About Me

Head of digital platforms | NISSAN Africa, Middle East, India, Europe & Oceania
15+ years' experience - Agency & client side - I have worked on multiples global digital, data & customer experience projects for Nike, Google, Hermès, Nissan, IBM, Cartier, Dior, Pernod-Ricard, Unilever, Chanel, BMW and the United Nations.
Areas of expertise:
• Digital innovation / Global business transformation programs.
• Customer experience management
• Ecommerce plaforms and apps deployment
• Global Digital Ecosystem Launch
• Revenue Maximisation
• Team Leadership & Building - Staff Training & Development
• Brand Development
• High impact marketing activities
• Social media activations & ecosystems

Download Resume

Education

Grenoble Ecole de Management - Grenoble Graduate School of Business

Master in Management • 2000-2003

IUT de Sceaux

DUT International Business/Trade/Commerce• 1998-2000

Work

NISSAN

Digital Manager Europe• 2015 - Present

Driving digital & business transformation
• Digital Platforms (deployment of the new fully responsive Nissan.com)
• Digital Customer Journey
• Connected Vehicles / Telematics / Connected Services
• Big Data / implémentation of the DMP + Adobe Marketing Cloud

AKQA

Senior Account Director & Business Development • 2012 - 2015

Client Services & Business development at AKQA Paris (WPP group) + Management / Operations
• NIKE
• GOOGLE
• HERMES
• RED BULL
• UNILEVER
• PERNOD RICARD
• STUDIOCANAL
• RENAULT

TBWA Paris

Client Services Director • 2007 - 2012

Manager / Client Services team - Brand & digital strategy
• BMW – Digital launch of the X6 / new 3 & 1 series on the French market
• MINI – Digital + iPod campaign, FIAC campaign
• CARTIER – Global digital « LOVE » campaign
• UNITED NATIONS – Digital fundraising campaign
• SNCF – Digital strategy
• FOX – National Geographic France & others channels
• LEROY MERLIN – e-commerce
• LA REDOUTE – Digital campaigns & e-commerce

OGILVYONE

Account Executive • 2005 - 2007

Account Executive at Ogilvy Paris: Digital Advertising > IBM Pan-European account.
• Coordination of the IBM Europe digital campaigns
• Creation of the European local digital campaigns (Roland Garros & IBM etc…)
• Daily contacts with the WW central team & the countries
• Coordination of the media agencies & rich media providers